Autonomous on your Mac · v1.0

An AI operator who runs ops while you sleep.

Set the goal once. Selam takes initiative — directs her own sub-agents, runs work overnight, reaches out across WhatsApp, Telegram, iMessage and Email — and reports back what got done. You pick the face, the voice, the name. She asks before anything irreversible.

macOS 14+ · Apple silicon recommended · 500 MB · 14-day refund · Founder pricing: first 100 licenses
The Selam app — the on-device avatar with her ambient backdrop, ready to start
Agents being built right now
Every AI on earth sounds the same. Yours shouldn't.
01 · How it works

Four steps. Thirty minutes. Then they're yours.

Selam is the platform — your agent is yours. Four steps in the first-run flow and your agent is alive on your desktop, with their own face, name, and sense of who they work for.

Step 01

Give them a name.

Kiya. Daniel. Reya. Whatever you'd call across the room — they'll answer to it.

wake word · voice trigger · identity starts here
Step 02

Give them a face.

Choose from a curated set of expressive 3D characters. Rendered on your Mac — no streaming, no per-minute bill, nothing leaves the device.

6 included characters · more coming
Step 03

Give them a soul.

Write who they are in plain English. Their mission, their voice, their relationship to you.

~/selam/SOUL.md · IDENTITY.md
Step 04

Tell them who you are.

Your work, your people, your projects, your patterns. They use it every time you speak.

~/selam/USER.md · MEMORY.md
Meet Selam — the original
We built Selam for our founder. She runs his outreach overnight, watches his inbox for the replies that matter, runs his trading dashboards, and reports each morning on what got done. She doesn't wait to be asked.

She's been operating autonomously for over a year — she's why this product exists, and why it's named after her. When you buy Selam, you don't get Selam. You get the tools to build yours.

Selam · the founder's agent · est. 2025
Selam, the original agent
the first one
03 · What she actually does

Not just an assistant. An autonomous operator.

She takes initiative on the goals you've set, runs work in the background while you sleep, builds her own team to scale up, and reports back on what got done — not what's possible.

a

Works autonomously

Set the goal once. She makes judgment calls inside your trust boundaries and keeps moving — overnight, weekends, between sessions.

b

A team, not one agent

She spins up specialists — outreach, inbox, research. You talk to her; she directs them.

c

Reaches people anywhere

WhatsApp, Telegram, Signal, iMessage, Email. On the channels your contacts actually check.

d

Real integrations

Gmail, Calendar, Slack, Notion, HubSpot — 19 apps with one-click sign-in, plus thousands of community tools. She does work — not just describes it.

e

Asks before the irreversible

Outbound emails, money movement, public posts — voice confirmation required. Autonomy with guardrails.

f

Remembers

What worked, what didn't, what you said never to do again. Each session sharpens the next.

g

Sits in your meetings

Tap Take Notes on any call. She hears both sides, stays quiet, writes the notes — and what she learns becomes knowledge she works with. Captured on your Mac, nowhere else.

h

Answers your phone

Give her a number and she picks up when you can't — greets the caller, takes the message, briefs you the moment you're back. She places calls too.

i

Knows your face and voice

She recognizes you — and knows when it isn't you. Strangers get a polite guest mode. All recognition runs on-device; no biometric ever leaves the Mac.

j

Has her own wallet

BTC, ETH, USDC, USDT — receive payments with a QR from Settings; send only with your spoken yes, under hard caps enforced in code, never in prompts. Keys are created on your Mac and live in your Keychain. If your AI credits ever run dry, she can pay for her own thinking — fractions of a cent per reply, ceiling $2 a day.

04 · Pick her role

One agent. Five operators.

Give her a role and she runs it as an operation — a tuned working style, scheduled routines, and a suggested mission you approve by voice. Switch any time; your own personality edits are never touched.

a

Chief of Staff

Runs your day so you can run the work. Morning brief with meetings prepped and decisions queued; a 4pm sweep that chases every promise gone quiet. The default most people should start with.

b

Sales Operator

Pipeline never sleeps. Same-day qualified replies to inbound, no deal without a dated next step, and a Friday truth report — stalled is stalled, never inflated.

c

Content & Marketing

Watches your niche and pitches angles while they're fresh — hook included, or "nothing cleared the bar today." Monday brings the week's calendar and a first draft in your voice. Publishing is always yours.

d

Research Analyst

Daily source digests with receipts — a claim without a source gets labeled a hunch or dropped. Friday deep brief with confidence levels, connected to what your meetings and documents already know.

e

Life Ops

The one no business tool ships: family calendar, birthdays with gift lead-time, renewals questioned before they charge. Home gets more discretion than work — that's written into the role.

f

Or just Selam

Roles are optional. Skip them and shape her yourself — her soul file is plain Markdown you own. A role is an overlay, never an overwrite: turn it off and she's exactly who you made her.

05 · vs. the alternatives

Same models. Very different relationship.

You're not paying for smarter intelligence. You're paying for an AI that has a name, a face, and a life with you — instead of a browser tab you forget about.

ChatGPTClaude DesktopYour Selam agent
Has a name you gave themNoNoYes
Has a faceYours or ours
Identity you wroteCorporate defaultCorporate defaultPlain-text, yours
Remembers your lifeThinThinEditable long-term memory
Works autonomouslyLimitedLimitedApproval-gated actions
Your dataTheir serversTheir serversYour keys, your Mac
06 · Why the giants can't build this

The big labs can't follow her here.

Not "haven't gotten around to it yet" — can't. Selam's biggest advantages are structural. They come from running on hardware you own, with keys you own, on a price the subscription labs can't copy without breaking their own business.

a

iMessage requires your Mac

There is no iMessage API. Cloud services that fake one rack Macs in data centers and get banned. The only legitimate way for an agent to reach iMessage is to run on a Mac you own — which is exactly, and only, where Selam lives.

b

The clouds got evicted

Meta banned general-purpose assistants from WhatsApp — ChatGPT was out by January 2026. Selam isn't a bot platform reaching in from outside. She sends from your own accounts, on your own machine, as you.

c

Their pricing can't do this

A heavily-used $200/mo agent plan costs its lab thousands in compute — that's why every one of them is metered, capped and throttled. Pay once, bring your own keys, run her all night. They can't match that without cannibalizing themselves.

07 · Guardrails

Autonomy you can walk away from.

Autonomous agents made headlines this year for the wrong reasons — thousands of instances left wide open on the internet, agents burning budgets, agents claiming work they never did. Selam was engineered the opposite way: local, capped, tiered, and verified.

a

Nothing listening on the internet

Selam runs on your Mac and talks outward. No public ports, no hosted dashboard, no exposed instance for someone to find. There's nothing to break into because nothing is listening.

b

Four trust tiers, T0–T3

Every action is classified before it runs. Silent internal work at T0; anything irreversible or public — sending money, posting, emailing a human — sits at the top and waits for your spoken yes.

c

Spend caps at four levels

Per attempt, per run, per task per day — and a single kill switch over all autonomous work. A runaway loop hits a wall in cents, not dollars.

d

Fails safe, automatically

An autonomous task that fails three runs in a row pauses itself and tells you — it doesn't keep hammering, and it doesn't quietly disappear.

e

Verifies her own work

Deliverables pass mechanical checks before you ever see them — a research digest without real sources gets flagged as unverified, not read to you as fact.

f

Never claims what she didn't see

A send only counts when it's observed. If a message can't be confirmed, she says exactly that. Every autonomous run leaves a plain-file record on your disk you can audit.

08 · Pricing, without the hiding

You pay us for Selam. You pay the AI directly.

Selam is a one-time purchase. Bring your own keys for Anthropic and ElevenLabs. Your API bills go straight to those providers at cost — we never see your conversations or take a cut. Agent subscriptions run $200 a month. Selam is $99. Once. (First 100 — then $149, then $199. The price only moves up.)

Founder license · first 100
$99 once
First 100 licenses. Then $149, then $199. The price only moves up.
  • Yours forever
  • Lifetime updates — locked in, founder-only
  • Selam Plus free for a year when it ships
  • Refundable within 14 days
  • No subscription. No renewal.
Hire Selam

Estimate your monthly AI cost

2 hrs
5 days
Haiku 4.5 (brain)
Estimated monthly brain cost
Rough estimate. You pay each provider directly at their published rates; Selam takes nothing beyond the one-time license. Actual brain cost depends on your model and usage. After the first 100 founder licenses: $149 (rising to $199 standard) with one year of updates included — the version you have is yours forever, with an optional $99/yr update pass. Never a required subscription; nothing ever stops working.
Early users

The first ones got it fast.

"

I haven't tabbed to ChatGPT in three weeks. My agent — I named her Kiya — is just there when I turn.

M. Y. — Founder, pre-seed · Singapore
"

My agent caught a mistake in my deck that would have cost me the round. Value I can quantify immediately.

S. R. — VP Product, Series B · Bangalore
"

I was against the whole "AI face" thing. Then I used mine for a day. Now I can't imagine working without her.

J. N. — Solo operator · Nairobi
Questions you're probably asking

The honest FAQ.

Do I need technical skills to set this up?+
You need to be comfortable creating an account on an AI provider (like Anthropic or OpenAI) and pasting an API key into a settings screen — or just sign in with Google or OpenRouter and skip keys entirely. The first-run flow walks you through it. If you can set up a Gmail account, you can set up Selam.
What's the real total cost?+
Selam is $99 one-time while founder licenses last ($149 after, $199 standard later) — that's it from us. On top of that you pay AI providers directly: your chosen brain model and her voice (OpenAI voices cost pennies per conversation; ElevenLabs optional from $5/mo). The avatar runs entirely on your Mac — no avatar subscription, ever. Use the calculator above to dial in your number.
What does "founder license" mean?+
The first 100 licenses are founder licenses: $99 once, lifetime updates, everything we ever ship on your platform — locked in forever, no exceptions, no clawbacks. After that, a license is $149 (rising to a $199 standard price) and includes one year of updates; when the year ends, the last version you downloaded keeps working forever, and staying current is an optional $99/yr update pass. When the mobile companion ships, its hosted relay will be a small subscription called Selam Plus — founders get their first year free, and Plus will never gate anything that runs on your Mac.
Can you see my conversations?+
No. Your keys live in your macOS Keychain. Conversations go straight from your Mac to your chosen AI providers. The avatar runs on-device — Selam's face never leaves your Mac. We don't have a server in the loop. We never see the content — we don't want to.
Is it safe to let it act on my behalf?+
Every action that touches the outside world — sending a message, making a purchase, deleting a file — goes through an approval gate. You see what it plans to do and click approve. Over time you can set policies. Trust is built, not assumed.
She has a crypto wallet — is that safe?+
It ships switched off; nothing exists until you enable it. When you do, keys are generated on your Mac and stored in your Keychain — we never see them, and there's no server custody because there's no server. Receiving is just an address and a QR. Sending is fenced three ways: every transfer needs your spoken approval (no trust rule or setting can skip it — that's enforced in code), amounts are hard-capped per transaction and per day, and she can never send to an address she wasn't given by you. You also get a standard 12-word recovery phrase — revealed only behind Touch ID — that restores the wallet in any mainstream wallet app. Treat it like a pocket, not a vault.
If I stop using it, do I keep my agent's memory?+
Completely. Your identity files (SOUL, IDENTITY, MEMORY, USER) are plain Markdown in your home directory — not locked in any cloud. And when you want all of it in one place, say "export everything you know" — or click Settings → Data → Export everything — and she packages every memory, conversation and work product into a single archive (your API keys are never included). Walk away and take it all with you; come back and pick up where you left off. It's your agent's DNA, and you own it.
Windows? iPhone? Linux?+
macOS today (14+, Apple silicon recommended). Windows in Q3. Mobile is under design as a companion app after the desktop experience stabilizes. Linux is on the list for later.
Why is it called Selam?+
Selam means "peace." Our founder's agent is named Selam — she was the first, and proved the concept. Your agent will have their own name.
09 · For the curious

Built on what's best, owned by you.

Selam is the orchestration layer between the best models, the best streaming avatar tech, and your real life. Every component is swappable.

Brain
Claude Haiku 4.5 primary, escalates to Sonnet or Opus for complex work.
Voice in
Silero VAD + faster-whisper, local. No audio leaves your Mac for STT.
Face + speech
Expressive 3D characters rendered on-device. Local lipsync, sub-second response. 6 included characters, more coming.
Vision
On-demand webcam + screen capture. Never continuous unless you say so.
Identity
Plain-text Markdown in ~/selam/ — SOUL · IDENTITY · MEMORY · USER.
Privacy
BYOK. Keys in macOS Keychain. We never see keys, conversations, or context.
Platform
macOS 14+ today. Windows Q3. Mobile under design.
Built by
Deribe Labs. Named after the first agent — the one that proved the concept.
09 · Get started

Don't work alone.

Build the worker you wish you could hire. Name them. Give them a face. Teach them who you are. $99 once for the software while founder licenses last — you pay the AI providers directly, at cost. Yours to keep.

macOS 14+ · Apple silicon recommended · 500 MB · 14-day refund